Posts Tagged ‘apple’

Google’s Latest Triumph: an Apple Beatdown That’s Not iPhone-related – AdAge.com

Thursday, January 7th, 2010

Google's Latest Triumph: an Apple Beatdown That's Not iPhone-related AdAge.com You've probably noticed Google advertising , yep, Chrome on its home page lately. Henry Blodget of the Silicon Alley Insider first noticed the day after ... and more

Ads on-the-go – Business Standard

Wednesday, January 6th, 2010

New Zealand Herald Ads on-the-go Business Standard ... media experts have predicted a boom in mobile advertising . But if recent acquisitions of mobile ad agencies by Google and Apple Inc are any indication ... Apple's big plans for mobile advertising VentureBeat Apple Buys Quattro, an Ad Firm New York Times (blog) The Shape of Mobile Advertising to Come ADOTAS MacDailyNews (blog)

Google’s half-open battle with Apple – Financial Times

Wednesday, January 6th, 2010

Ars Technica Google's half-open battle with Apple Financial Times ... and Google's direct sales model. It wants to make mobile devices and software more accessible to raise demand for advertising , the segment it dominates. ... Google's 10 toughest rivals Computerworld Apple, Google Devices Bridge Old Media to New Consumers BNET all 117 news articles

Apple’s big plans for mobile advertising – VentureBeat

Wednesday, January 6th, 2010

New York Daily News Apple's big plans for mobile advertising VentureBeat Shortly after Google acquired AdMob in November speculation around the industry was that Apple was also in pursuit of the company in the hopes that is could ... Apple Buys Quattro, an Ad Firm New York Times (blog) The Shape of Mobile Advertising to Come ADOTAS Apple's Tasty Mobile- Advertising Bet Wall Street Journal CNNMoney.com

Google’s New “Pay per Call” Mobile Ads – Mobile Marketing Watch (blog)

Wednesday, January 6th, 2010

Erictric Google's New “Pay per Call” Mobile Ads Mobile Marketing Watch (blog) Google is waging an all out war with Apple to be the most innovative in the mobile space, particularly when it comes to advertising (because that's where ... Google Introducing Click-to-Call Advertising on Mobile Phones Erictric Google gets a head start in the mobile web with Pay Per Call Last Click News Google to Add 'Click to Call' Option in Mobile Ads Will charge advertisers the ... Softpedia all 16 news articles

Apple beards Google in its den, acquires Quattro – ABH News

Wednesday, January 6th, 2010

Boston Globe Apple beards Google in its den, acquires Quattro ABH News The cold war between Apple and Google intensified with Apple's acquisition of mobile advertising firm Quattro. With this acquisition Apple encroached upon ... Apple Buys Quattro, an Ad Firm New York Times (blog) Apple's Tasty Mobile- Advertising Bet Wall Street Journal For Apple, Mass. move adds up to two firsts Boston Globe PC Magazine

Apple Buys Quattro, an Ad Firm – New York Times (blog)

Wednesday, January 6th, 2010

Seattle Post Intelligencer Apple Buys Quattro, an Ad Firm New York Times (blog) Apple encroached upon Google's turf on Tuesday with its acquisition of Quattro Wireless, a mobile advertising company. The sale, which Quattro announced, ... Apple's Tasty Mobile- Advertising Bet Wall Street Journal For Apple, Mass. move adds up to two firsts Boston Globe Apple Acquires Its Own Mobile Ad Network PC Magazine CNET News