Apple moves into advertising as Google goes for phones – BBC News

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Reuters Apple moves into advertising as Google goes for phones BBC News The rivalry between Apple and Google has intensified with Apple buying the mobile advertising business, Quattro Wireless. The purchase puts it in Google's … Apple acquires its own mobile ad firm to one-up Google Ars Technica Official: Apple acquires Quattro Wireless CNET News The Daily Start-Up: Apple Springs For Rival Of Google's AdMob Wall Street Journal (blog) New York Times (blog)