Daily Archives: December 7, 2009

Groups Far Apart on Online Privacy Oversight – New York Times

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Posted by cgseo on December 7, 2009 – 10:01 pm
Filed under Business, Pay-Per-Click

Reuters Groups Far Apart on Online Privacy Oversight New York Times Lorrie Faith Cranor, an associate professor of computer science at Carnegie Mellon, said that not only did consumers not understand behavioral advertising , … FTC Will Review Google's Proposed Acquisition of admob Wall Street Journal Report: Google , AdMob Deal to Be Reviewed by FTC FOXBusiness Sources Say the FTC Is Reviewing Google's Acquisition Of admob MocoNews Forbes

FTC Will Review Google’s Proposed Acquisition of admob – Wall Street Journal

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Posted by cgseo on December 7, 2009 – 6:08 pm
Filed under Business, Pay-Per-Click

Reuters FTC Will Review Google's Proposed Acquisition of admob Wall Street Journal The Federal Trade Commission is reviewing Google Inc.'s proposed acquisition of mobile advertising company admob … Report: Google , AdMob Deal to Be Reviewed by FTC FOXBusiness Sources Say the FTC Is Reviewing Google's Acquisition Of admob MocoNews Does Using The Internet Mean Giving Up Privacy? Forbes New York Times (blog)

Microsoft-Yahoo MicroHoo deal: Still second fiddle to Google – Computerworld

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Posted by admin on December 7, 2009 – 5:51 pm
Filed under Pay-Per-Click

Reuters Microsoft-Yahoo MicroHoo deal: Still second fiddle to Google Computerworld The deal calls for Microsoft's Bing to power Yahoo's search engine, and for Yahoo to sell advertising for both Bing and Yahoo. It's a great deal for both … Ads on Bing still clicked more than those on Google , Yahoo Seattle Post Intelligencer Yahoo, Microsoft Look To Merge Search Operations; Google Gets More Personal BroadbandCensus.com Microsoft, Yahoo finalize search deal ITWorld Canada Tribble Ad Agency (satire)

Banner Advertising- Get Their Attention

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Posted by admin on December 7, 2009 – 5:29 pm
Filed under Banner Advertising

Banner advertising is a useful marketing tool that benefits both the advertiser and the publisher. Since it is a win-win situation, it can often be seen as more effective than other types of marketing. However, a banner ad only matters to you if it gets results.

You will need to think about what your banner ads will say and look like. You need to remember that these are graphic advertisements, and if you don’t do something to catch people’s attention, you’re wasting money. Any marketing service will tell you which banner ads will work and which ones won’t. You need to know this to make the best decisions.

There are many sizes, shapes, and types of banner advertising to choose from. There are full banners, half banners, buttons, vertical banners, and more. It’s up to you to determine what you want, unless of course you’re choosing from the ads that a particular publisher has for sale. If that is the case, you might be limited in your options a little more.

All banners are regulated according to standards set by the Internet Advertising Bureau (IAB). There are eight in total, and each one has its own proper place and use. The full banner is by far the most popular, but that doesn’t mean that it is the only one that there is.

You need to make sure that no matter what size your banner ads are, that you take the time to put them on sites with related content. The more similar your ad is to the content of the page, the more likely it will get clicked on. Choose the top of the page instead of the bottom, and use simple messages in your ads.

You should consider using animated banner advertising, as well, because many people can block out or not pay attention to static ads that just sit there. Make sure that you keep your banners to a reasonable file size because if pages take too long to load, people tend to give up and go somewhere else.

Make sure that you look around at some of the banner advertising that already exists online. This will help you to see what your best options are and how to make the most of your marketing. You should also be very clear in your message to elicit the best results.

To learn more about banner advertising or create your own marketing solutions today, visit www.Majon.com.

Books of The Times – New York Times

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Posted by admin on December 7, 2009 – 4:54 pm
Filed under Business, Pay-Per-Click

Books of The Times New York Times And yet it is advertising that has made Google a 21st-century Goliath. The company's exponential growth has fueled critics' contention that the company's … The Internet is virtually ruling our lives Vancouver Sun all 9 news articles

The Anti-Google Backlash – The Big Money

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Posted by admin on December 7, 2009 – 4:47 pm
Filed under Pay-Per-Click

PR-inside.com (press release) The Anti- Google Backlash The Big Money Over the last 12 months, newspapers' print and digital advertising revenues across the globe have melted: -16 percent in Western Europe, -19 percent in … Time To Stop Blaming Google CBS News all 28 news articles

Will You Marry Me? What Not-For-Profits get Wrong on the Web – Huffington Post (blog)

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Posted by cgseo on December 7, 2009 – 4:30 pm
Filed under Pay-Per-Click

Will You Marry Me? What Not-For-Profits get Wrong on the Web Huffington Post (blog) An interesting case of WYMM can be seen when analyzing how Google Adwords grantees use their advertising dollars. The program gives not-for-profits the …

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Will You Marry Me? What Not-For-Profits get Wrong on the Web – Huffington Post (blog)